SM Prime Holdings, SM Cares, SM By the Bay hold 2022 International Coastal Cleanup

SM Prime Holdings, together with SM Cares and SM By the Bay, once again took part in the annual International Coastal Cleanup (ICC), bringing together thousands of volunteers into an event that underscored the importance of protecting the world’s seas, oceans and other bodies of water. The event was held at the SM By the Bay Central Park, SM Mall of Asia Complex in Pasay City last September 17.

A total of 2,438 volunteers joined this year’s ICC, composed of students, professionals and others from different private and public organizations. At the end of the activity, an estimated 12,158 kilograms of trash — equivalent to a total of 1,613 trash bags filled — was successfully collected.



Among those who graced the event were Climate Change Commission Vice Chairman Robert Borje; Department of Environment and Natural Resources-National Capital Region (DENR-NCR) Regional Executive Director Jacqueline Caancan; DENR-NCR Regional Executive Director for Technical Services Ignacio Almira; DENR-NCR Regional Strategic Communication and Initiatives Group head Chris Villarin, DENR-NCR Communication Development Officer Ariz Abad; SM Investments President and Chief Executive Officer (CEO), and 2GO Group President and CEO Frederic DyBuncio; SM Prime Holdings Inc. Senior Vice President Glenn Ang; SM Supermalls Senior Assistant Vice President for Operations Perkin So; SM By the BAY Mall Manager Marie Charlene Claire Canoy-Narvasa; and PricewaterhouseCoopers (PwC) Philippines Markets and Assurance Executive Director Allan Cao.

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SM By The Bay and SM Cares’ ICC event for this year is done in collaboration with different private and government agencies.

SM By The Bay and SM Cares’ ICC event for this year is done in collaboration with different private and government agencies.

The ICC has been a yearly global event that encouraged individuals to be part of the movement for cleaner seas and oceans. Every year, thousands of Filipino volunteered from various sectors and communities joined the efforts to help ensure the cleanliness of the shorelines and waterways in the country.

“The International Coastal Clean Up is part of the overall SM Green Movement. As a proven responsible property developer and community partner, SM Prime’s various sustainability programs across its malls, residences, hotels and leisure properties promote resource conservation and environmental protection for an improved quality of life in the communities it serves,” So said.

This year’s event was made possible by SM Offices, 2GO, PwC, Maynilad and International Coastal Clean Up Philippines. DENR-NCR, the Climate Change Commission and the Philippine Coast Guard were also present to provide their support.

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Aside from the annual observance of ICC, other sustainability projects of SM Cares included the Trash-To-Cash Recycling Market, where individuals could drop off their recyclable waste in exchange for cash; and the Plastic Waste and Electronic Waste Collection Programs, which promote responsible plastic and electronic waste management affecting Philippine seas, to name a few.

SM Cares has been the corporate social responsibility arm of SM Prime Holdings and has been responsible for initiatives that promoted sustainability and the development of the community. SM Cares’ advocacies have included programs on women and breastfeeding mothers, persons with disabilities, senior citizens, and children and youth as well as the bike-friendly SM initiative in addition to its programs on environment.

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